The Media is Starting to Report on the Media Now

In a time of rapidly changing technology and fierce competition for audiences and revenue, a new journalistic angle has emerged: the news will now report on itself.

NBC News announced it is launching a media business unit that will report and analyze different topics and trends within the news industry such as how news content is distributed, innovations, and the effects of politics on news coverage.

This news comes on the heels of other media outlets gravitating in the same direction. Fox News, CNN Money, Politico and Vanity Fair all have reporters and writers dedicated to media industry news.

I find this new development very interesting and I cannot wait to see what it leads to, and if it is going to catch on with news consumers. I think the media is starting to see the writing on the wall and are recognizing the need for greater transparency and accountability within the industry. I think type of reporting has the potential to help news organizations regain some credibility.

What are your thoughts?